Jim Albright

Submitted By jev0010 on Fri, 09/14/2012 - 12:00am
Jim Albright, associate professor of advertising in the Mayborn School of Journalism, died June 30 in Denton. Albright joined the journalism faculty in 1989 and served as chair of the Department of Journalism from 2000 to 2003. He was previously a copywriter, broadcast producer and creative chief for several large advertising agencies and was the president of Jim Albright Advertising and Albright Council during the 1970s. His clients included the American Heart Association, Astroworld, Pepsi Cola, Maxwell House and Mrs. Baird’s Bread. As a creative group head at TracyLocke in Dallas during the late 1960s and early 1970s, he helped to create a Doritos ad campaign that ran for 12 years and made Doritos the best seller for Frito-Lay. He also is credited with creating the name “Funyuns” for the onion-flavored corn snack introduced by Frito-Lay in 1969. While teaching, Albright continued to work as an advertising consultant and producer. In 1998, he received two national awards for a Sally Beauty Co. commercial he created with JDK Communications in Dallas. The author of the textbook Creation of the Advertising Message, Albright wrote numerous articles for AdWeek and other publications. He also taught at the University of Missouri at Columbia and Southern Methodist University. He earned a bachelor’s degree from the University of Missouri and a law degree from the University of Toledo.

Jim Albright, associate professor of advertising in the Mayborn School of Journalism, died June 30 in Denton. Albright joined the journalism faculty in 1989 and served as chair of the Department of Journalism from 2000 to 2003. He was previously a copywriter, broadcast producer and creative chief for several large advertising agencies and was the president of Jim Albright Advertising and Albright Council during the 1970s. His clients included the American Heart Association, Astroworld, Pepsi Cola, Maxwell House and Mrs. Baird’s Bread. As a creative group head at TracyLocke in Dallas during the late 1960s and early 1970s, he helped to create a Doritos ad campaign that ran for 12 years and made Doritos the best seller for Frito-Lay. He also is credited with creating the name “Funyuns” for the onion-flavored corn snack introduced by Frito-Lay in 1969. While teaching, Albright continued to work as an advertising consultant and producer. In 1998, he received two national awards for a Sally Beauty Co. commercial he created with JDK Communications in Dallas. The author of the textbook Creation of the Advertising Message, Albright wrote numerous articles for AdWeek and other publications. He also taught at the University of Missouri at Columbia and Southern Methodist University. He earned a bachelor’s degree from the University of Missouri and a law degree from the University of Toledo.

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