New digital retailing center opens at UNT

UNT's new Global Digital Retailing Research Center in the College of Merchandising, Hospitality and Tourism is a hub for UNT faculty and industry experts addressing complex issues in e-commerce. It is the first interdisciplinary center in the U.S. focused completely on digital retailing.
Professionals worldwide in retail, hospitality management, technology and other industries will use the center to access faculty expertise and industry research.
The center also will provide opportunities for research collaborations between industry experts and faculty researchers, who will test websites, social media, smartphone shopping applications, tablets and other digital retailing technologies.
The center is home to UNT's Consumer Experiences in Digital Environments research cluster. founder Richard Last, lecturer in merchandising and digital retailing, is the center's director.

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