How can businesses better understand how people use products and services? Many companies are turning to anthropologists for answers.

Nissan's Research Center in Silicon Valley, which is researching self-driving cars, asked anthropology students to explore "the social life of the car" and investigate drivers' behavior. Eighteen students in a class led by Christina Wasson, professor of anthropology, worked with nine study participants in interviews and ride-alongs in the fall.

Also, Susan Squires, assistant professor of anthropology, led a class to help Pitney Bowes investigate people's move experiences and the types of information that would make the move go smoothly. The 16 graduate students who conducted the research made recommendations to Pitney Bowes to develop a moving mobile app to better meet people's needs.