Matt Artz (M.A.), Jersey City, New Jersey, spoke at SXSW in March on how anthropology plays a role in advertising research. He also presented a TEDx Talk that was based on his UNT applied anthropology thesis research in genomics. He is head of product and experience at Cloudshadow Consulting and also owns the anthropological-based research firm, Azimuth Labs, that focuses on startups in healthcare technology. He also blogs about his research and user experience (UX) and product management.