When fans enter AT&T Stadium or The Star in Frisco, they see UNT signage thanks to a partnership between UNT and the Dallas Cowboys. The partnership, which began last summer, offers academic and internship opportunities for students, but it also gives UNT the opportunity to associate itself with the sports world's most valuable brand.

"We believe our new partnership with the Dallas Cowboys will increase awareness of UNT, and we're excited about the educational opportunities our students will have interacting with one of the top sports franchises in the world," says UNT President Neal Smatresk.

As UNT has gained the highest recognition in the Carnegie Classification as a Tier One research university and its alumni reap numerous Grammy Awards and other honors, the Cowboys partnership adds more national recognition to UNT -- and school pride and loyalty. The partnership can bring positive emotional connections such as other companies achieve with their brands.

"The Dallas Cowboys are honored to partner with UNT to provide unique opportunities to students to best prepare them for the post-graduation world," says Eric Sudol, Dallas Cowboys vice president of corporate partnerships sales and service. "We value the importance of education and are excited to provide invaluable resources by combining two strong brands in UNT and the Dallas Cowboys for the betterment of our future professionals."