SWOOP, UNT’s new student-managed advertising and public relations agency, is preparing students for the next stage after college  —  the job market. Opened in fall 2011, the agency creates on-campus opportunities for students to gain experience working on projects for actual clients.
Students who major in advertising and public relations can earn practicum credit by working at the agency, and students of other majors can work as volunteers. SWOOP, which is part of UNT’s Frank W. and Sue Mayborn School of Journalism, provides services in the areas of branding, graphic design, social media, and advertising and public relations.
SWOOP was created by Sheri Broyles, interim chair of the  Mayborn School’s  Department of Strategic Communications, and Bill Ford, a lecturer in the department. The two wanted to create an on-campus opportunity for students to gain experience working on projects related to what they are learning in class.