Tobe Nwigwe knows what he wants to give his listeners: "A keen sense of purpose."
The artist has built a huge following on Instagram through his songs that focus on social justice and the Black experience. Nwigwe boasts nearly 820,000 followers on the social media platform, has been featured in Texas Monthly and NPR's Tiny Desk concert series, and appeared on former First Lady Michelle Obama's workout playlist. He recently was featured in The New York Times after his songs, "I Need You To" and "Try Jesus," went viral and made the Billboard charts.
"I think about all the things that I would've wanted to know when I was young to give me guidance," he says.
But music never crossed his mind when he attended UNT from 2005 to 2009. Nwigwe came to UNT to play linebacker for the Mean Green football team. Nwigwe's most memorable moment was making an interception against Western Kentucky University -- leading to a 99-yard touchdown and the only victory for the Mean Green that year.
"Football gave me all the attributes that I use to this day in music -- discipline, perseverance, consistency, just the ability to do things that you don't feel like doing," he says.
After a foot injury sidelined his hopes for a professional football career, Nwigwe returned to his hometown of Houston in 2010. He established the nonprofit organization TeamGINI, which means "What's your purpose?" and is taken from the phrase "Gini Bu Nkpa Gi" of the Igbo people of Nigeria, that educated audiences through the arts. In 2016, alongside his wife Ivory "Fat" Rogers', Tobe began a weekly event called #getTWISTEDsundays where he would rap over popular beats while Fat twisted his hair.
He also began recording for ETA Records.
The weekly videos got more sophisticated. They now feature choreography and shoots on location, such as the Rienzi mansion at the Museum of Fine Arts in Houston -- a reflection of his interest in design and fashion. His favorite class at UNT was fashion merchandising.
And those songs have earned him fans such as Obama, who put his song "I'm Dope" on her workout playlist earlier this year.
"It was phenomenal," he says. "I felt like I won a Nobel Peace Prize."
Nwigwe joins a group of other rappers who attended UNT, including Grammy winner Lecrae ('02) and Def Jam recording artist Bobby Sessions.
"I didn't even know we had the No. 1 music program while I was there," he says. "I was too busy playing football. But if I would've known, I probably would've definitely gotten involved in music while I was there."