James "Jim" Berscheidt has been named the new vice president for marketing and communications at UNT. His appointment began May 14.

An award-winning industry leader with nearly 20 years of experience in public and private higher education, Berscheidt will lead the division to best promote UNT's mission and increase its regional and national reputation.

Berscheidt previously served as chief communications and marketing officer at Creighton University. He recently was named Marketer of the Year of the Omaha chapter of the American Marketing Association.