But he learned it was more than that. Geography can be used to understand the potential effects of climate change, to determine sites in need of infrastructure and transportation improvements, and to analyze customer profiles and demographics.
"I was like, 'Whoa, wait a second,'" he says. "It's about connecting places, people and behavior. It's behavior over time and space."
Bova, so compelled by the subject, switched his major to physical geography and earned his master's in business geography. Now as a research associate for Invesco, a Dallas-based real estate company, he investigates real estate, economic and demographic data to uncover insightful patterns that help drive the investment decision-making process.
And he uses geographic information systems (GIS) -- software that employs data and coding to provide solutions for real-world problems using a spatial, or geographic, context -- to do it. UNT's Department of Geography and the Environment offers a GIS certificate for undergraduate and graduate students, allowing them to pursue careers in every field imaginable -- business, transportation, environment, government planning, emergency management, retail, real estate and health.
For example, GIS can be used to make a map of cancer mortality rates, with perhaps rural areas lighting up in one area because of a large elderly population or environmental causes. GIS can give directions, map traffic accidents, analyze voting trends, determine the location of retail centers or predict the formation of sand dunes in New Mexico.