UNT is the first university in the nation to offer a B.S. in consumer experience management,
providing students with the know-how to take on changing consumer expectations in
retail, hospitality, tourism and other industries. Those expectations largely focus
on 24/7 digital access to products and services.
"There is a huge opportunity for graduates who can be ahead of the trends," says Judith Forney, dean of the College of Merchandising, Hospitality and Tourism. The program is offered at UNT and UNT's New College at Frisco.
The Mayborn School of Journalism now includes an online-only M.S. in digital communication analytics among its degree offerings, while the College of Information began offering an M.S. in data science this spring. The digital communication analytics program enables students to build
the skills necessary to extract, report, model and analyze communications data critical
to public relations, marketing or advertising. The M.S. in data science focuses on
areas such as statistical analysis, natural language processing, computational linguistics,
information retrieval, information visualization, social network analysis, text analytics
and data mining.
"The need for data science has been identified as critical," says Kinshuk, dean of the College of Information, who notes much of the demand for the degree came
from students and alumni interested in preparing for careers in DFW's high-tech boom.
"We want to meet the demand for highly skilled data science and data analytics professionals."
UNT's New College at Frisco also has added several forward-thinking graduate degree
programs, including an M.S. in advanced data analytics; an executive master's in computer science; an M.B.A. in business studies with a
focus on sport, entertainment and event management; and an M.A. in design with a focus on interaction design. The interaction design program is ranked 38th in the nation by ValueColleges.com.