Selene Folkesson

Selene Petrides Folkesson ('91), Lake Geneva, Switzerland is turning the bra strap into a multi-use accessory with her partner Barbara Traulsen, right, and her start-up company, Brappz. Two years of research across industries and focus groups led to the colorful silicon spaghetti straps with detachable hooks that are also being used as sport and event accessories, hair ties, headbands and shoelaces.