Gordon Bruner

Gordon C. Bruner II (Ph.D.), Fort Worth :: retired from full-time teaching at Southern Illinois University last summer and moved back to his beloved Texas. He is still involved with an online course at SIU and some doctoral students, but the majority of his time now is spent reviewing psychometric measures used in consumer research. These reviews and his books are featured at marketingscales.com, where he hopes that researchers can easily find measures that have already been built and tested rather than spending time creating new measures from scratch.