Amy George, McKinney was named senior vice president of marketing and communications by Mothers Against Drunk Driving. She was vice president of marketing and communications for Cooper Aerobics and had previously served in communications roles for the MADD national office. She began her tenure at MADD as public relations project manager and was promoted to communications manager and then to media relations director. Prior to her work there, she was media relations manager at The LeMaster Group. She began her career in television news.