| |
From
Howard Stern to Santa
CI
Host
Business
Fun
A
New Rose From Lima
A
Common Treasure
The
Weather Dude |
|
|
From
Howard Stern to Santa
Chris
Faulkner learned early on with CI Host the difference between
advertising and good press coverage — press is cheaper.
In the pursuit of coverage, we know he has rented space on someone's head
and someone's boxing trunks.
But CI Host has also been the proud sponsor of the Howard Stern Show, a cyber
clan, a Brazilian racecar driver, a London soccer team and Santa, among other
things.
In 1996, Stern's nationally syndicated radio program went off the air in
the Dallas-Fort Worth area. Four years later Faulkner stepped in to sponsor the
return of the show to North Texas airwaves.
As a gaming fan, Faulkner sponsored a team in the Cyberathlete Professional League
Pentium 4 Processor Winter 2003 Championship — in other words, a bunch
of guys playing the video game Halo online.
CI Host's cyber clan was known as "Clan Wat?"
For the 2004 American Le Mans Series of sports car racing, which features nine
races on the Speed Channel this season, CI Host is sponsoring young Brazilian
driver Cristiano Piquet. And to celebrate the spring opening of its London data
center, the company is sponsoring the AFC Fulham soccer club in London.
Even St. Nick has gotten in on the promotional action. For the holidays, the
company put up a 25-foot Santa on its Bedford headquarters.
But not every media mention is off-beat. CI Host also sponsors many charitable
causes, and one of its more serious projects came at the height of the California
wildfires last fall. The company created a web site to offer up–to-the-minute
news on the fires and links to emergency resources as well as financial support
to the American Red Cross and the Salvation Army as they helped the hundreds
of families in five counties made homeless by the fires. 
|
|
