Simon Walker's ('99) designs have graced Brené Brown's bestselling book Rising Strong and the Peter Rabbit television series on Nickelodeon.

Walker, who majored in communication design, created the title fonts for those works. He mastered the skill over time, starting as a graphic designer who only uses fonts. A client then asked him to create custom lettering.

"I started to enjoy the challenge, and I love it so much, it's all I really want to do," says Walker, who lives in Austin.

"There isn't really a method to it -- it's about going with a vibe, a feeling. Does it need movement or texture? Does it feel fat, thin, modern, vintage? I sketch loosely and let my mind go, and after a while a solution (or two, or three) presents itself that feels right."